UKNM: passport, pins & pitches

[Ian Tester]

passport - hmmm - very much as i suspected - i've just been benchmarking

loads of sites to check privacy, CRM etc, and the 3 absolute demons of the

web seem to be 1. freeserve - anything to do with freeserve (they promise to

sell your data to anyone, collect loads, and the optins/outs are crazily

long and unclear - oh, and registration has now been broken for 2 weeks -

try signing up for mail!) 2. microsoft, naturally (no opt out possible, not

clear what they will do with all the juicy data, invisible network sharing

info) 3. BA (surprisingly) who don't have a current privacy policy, so you

have no idea what they will do with your data. they assure me that they will

fix this, but it seems pretty amazing, especially as it isn't even clear

what the benefit of registering is!


Gareth wrote:"hmm.. sounds kindof the same as natwest's offering:

random combination of letters and numbers probably easier to guess than

remember!"


And my housemate's number is not disimilar to mine which makes me wonder if

they're simply incrementing the number. . . .to hsbc's credit, he's talking

to their web people this week after they asked him to at the end of a rant

to customer services


Actually, top tip if you're looking at e-comm companies is to make a tiny

order, then do the same the next month . . .quite a few companies simply

increment the order number, and you can work out how many orders they've

had. . . amazed the bankers/researchers never caught on to that one, they

might have realised quite how buggered some sites are in sales terms. . .


Justine wrote "5 - 10 pitches is a ridiculous number. 3 should be more than

sufficient"


My friend loves tea, biscuits, meetings, black suits, brighton accents and

PR people, so he thought he'd go the extra mile. . .


ta-ra!


i


Ian Tester, Business Accelerator, EMAP Digital

http://www.emap.com

Exmouth House, Pine Street, London EC1V 0JL, UK

T 020 7868 7574 F 020 7868 7514 M 07880 557692 E

ian [dot] testeremapdigital [dot] com

AIM iantester



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