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Subject: Re: UKNM: Only 72 shopping days left....
From: Simon Heywood
Date: Wed, 18 Oct 2000 19:43:53 +0100

Hi,

If your client is going to spend money on a present (unexpected customer
reward) why not get them to follow advice from Angus Jenkinson, (references:
author of Valuing Your Customers and of the IDM's Direct Marketing Guide
section on Retaining customers. Also runs
http://www.stepping-stones.org/page7.html) and make sure that it is seen by
those logistics managers as both an extension of your cient's product
(service?) and personal.

If this is a sensible suggestion then no-one can help you without knowing
what your client's product is or does.

Personally, I think it is better to save the time and money for developing
the proposition than to get something in front of a customer with no
relevance to your product or their business. It is like getting a free mug
with your petrol. It does nothing for the relationship but you take it.

I cringe when I think of the mistake I made in this vein... 'nuf said.

BTW (pace Mark) I like the mice. Can I have a denim one
http://www.wild-mice.co.uk/first_large_image.htm for Christmas? Doesn't
mean I will buy anything mind:-)

Simon Heywood
Zianetti Ltd www.zianetti.co.uk
marketing information technology
email simon [dot] heywoodatzianetti [dot] co [dot] uk

----- Original Message -----
From: "Mark Withers" <markatwild-mice [dot] co [dot] uk>
To: <uk-netmarketingatchinwag [dot] com>
Sent: 16 October 2000 16:14
Subject: Re: UKNM: Only 72 shopping days left....


Hi

Check out http://www.wild-mice.co.uk . The technology we use has moved on a
great deal now so we can print logos or even photos onto the mice.

A shameless plug for my company I know but still it might interest you.

Cheers

Mark

PS IF you wish to talk call 07785 954885
-----Original Message-----
From: Richard Johnson <richard [dot] johnsonatmediaworksccl [dot] com>
To: uknmatchinwag [dot] com <uknmatchinwag [dot] com>
Date: 16 October 2000 13:11
Subject: UKNM: Only 72 shopping days left....


Reply to: Only 72 shopping days left....
Hi there seethru folk

Anybody got any brilliant ideas for Christmas presents?

Our client wants something a little different, not too off-the-wall but not
typical corporate, perhaps even useful for God's sake.

Audience likely to be middle/senior management in logistics companies.

Client's product is very high-tech and saves them all thousands.....


Budget �15 - qty 2000.

Tim - don't tell me to order CDs from VCDUK!

thanks for any suggestions

all the best


Richard


=========================================
Richard Johnson
Business Development Manager
MediaWorks Corporate Communications Ltd
11 Lisbon Square
Leeds
LS1 4LY

tel: 0113-399-3000
fax: 3001
ISDN: 3003
www.mediaworksccl.com
=========================================


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Replies
  Re: UKNM: Only 72 shopping days left...., Mark Withers

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