RE: UKNM: Only 72 shopping days left....

[Sara Waller]

Corporate gifts ?

Look at Today's Marketing Sherpa.co.uk


*	Freebie Watch: corporategiftcentre.com's Unusual Business

Cards

We happened to be at the Pub and Bar Show at Earl's Court not so long ago

(don't ask why), and were pleased, if a little surprised, to see so many

Internet companies there peddling their wares.  So, as is our wont, we went

on a freebie hunt...  and we found corporategiftcentre.com (manufacturers of

the kind of branded freebie we were searching for, in fact).  They were

giving away cigarette lighters.  No gimmicks - just your bog standard

lighter.  Why mention them?  Well, we discovered, they actually used these

lighters in place of normal business cards.  We had to ask why - you know

how particular we can be about business cards... "because people are more

likely to keep them than cards," we were told - "even non-smokers".  We

found that surprising, but we guess we'll have to take their word for it!

In the US, of course, where smoking is one great big no-no these days,

people wouldn't even TAKE a lighter, no matter keep it...

What promotional giveaways do you use?  We'd love to hear

about them - the more unusual the better.  Our favourite so

far - RedHerring.com's 'Fishlight' (a torch made to look like

a fish, of course!).  Email:

editormarketingsherpa [dot] co [dot] uk

<

editormarketingsherpa [dot] co [dot] uk (mailto:editormarketingsherpa [dot] co [dot] uk)

>

corporategiftcentre.com: http://www.corporategiftcentre.com

<http://www.corporategiftcentre.com>


Sara

Sara Waller

Undernet Marketing Manager

Outrider

One Paris Garden

London

SE1 8NU


DL 0207 803 2381

DF 0207 803 2082

M   0777 624 0060

		-----Original Message-----

		From:	Ray Taylor [

rayeyeconomy [dot] com (mailto:rayeyeconomy [dot] com)

]

		Sent:	Monday, October 16, 2000 2:20 PM

		To:

uk-netmarketingchinwag [dot] com

		Subject:	Re: UKNM: Only 72 shopping days left....


		> Anybody got any brilliant ideas for Christmas presents?

		Audience likely to be middle/senior management in logistics

companies.

*	Budget �15 - qty 2000.

*


		How about 2000 x �15 Amazon gift certificates (more if you

can negotiate a bulk discount? You could include a Charity to donate them to

for recipients who don't want them or don't have internet access (although

also a good incentive for trying it out). Available in email and hard copy

formats.

		For �15 you can order a CD, video, couple of books, etc.

Useful? I'd rather have one of these than some high-tech plastic toy.

		RT



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