Re: UKNM: Best affiliates?

[Neil Durrant]

Hi Nick,


Firstly are you looking at a managed network solution or operating your

program in-house?


A network solution often reduces the management resources required providing

not just the necessary tracking but often in-house fraud protection,

affiliate payments, pre-approval of affiliates and offering a ready made

pool of affiliates for you to 'tap into' with your program.


A software basd solution operated in-house will simply provide you with the

facility to allow affiliates to join your program and track their

clickthru's/sales and provide both you as the merchant and the affiliates

the relevant stats.


Its worth noting that at least 90% of any programs affiliates will be

inactive and the entire programs profitabilty will be based upon the

minority of super affiliates - highly trafficked sites targeting your

potential customer base.


Often these key affiliates need to be actively recruited into your program

whichever solution you may decide upon.


If your looking at an in-house system then I highly recommend Kowabunga's My

Affiliate Program, recently implemented this software with one of my

programs and diarised as a case study at -


http://www.affiliatemarketing.co.uk/aacasestudy.htm


Have implemented and managed a couple of Commission Junction programs, a

good option for those looking to reduce program management and affordable

but I dislike the fact that it's difficult to communicate with affiliates

(you can only mail affiliates via CJ's internal mail system).


Although havent used their systems myself I have had positive feedback from

merchants from both Linkshare and Befree but both of these options solutions

can get rather expensive!


Clicktrade (bCentral) is one to avoid, cheap solution but no merchant or

affiliate support whatsoever.


I'm under contract to supply most of the UK networks so need to stay

impartial here but I have just uploaded a new article to my site allowing

each network a five minute pitch as to why a merchant should choose their

solution -


http://www.affiliatemarketing.co.uk/uknetworks.htm


If you would like further assistance in planning your program please get in

touch and we can discuss further.


Regards

Neil Durrant

www.affiliatemarketing.co.uk

www.affiliate-announce.com


----- Original Message -----

From: Nick Horley <

nick [dot] horleyvirgin [dot] net

>

To: uknm <

uk-netmarketingchinwag [dot] com

>

Sent: Thursday, October 19, 2000 3:16 PM

Subject: UKNM: Best affiliates?



> Anyone got any experience of affiliate scheme enablers, good or bad?

>

> Thanks.

>

>

>

Nick Horley nick [dot] horleyvirgin [dot] net

>

> Marketing for the best site you've never heard of. Because we haven't

> launched it yet.



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