RE: UKNM: Dead email accounts

[Ana Machado da Silva]

in my experience, as someone who owns a few free email accounts, the emails

pile up until a certain point and if I don't delete them, then hotmail or

yahoo will delete a few of the old emails for me. Accounts only get

cancelled if you don't use them or check them regularly (I don't know the

time limit they give you).  These accounts are designed for the user and not

the advertisers (yet!) so I don't think you would get any information

concerning what happened to your emails.  Hotmail also has a "bulk mail"

facility which means that I have a folder which collects all the junk mail

from advertisers and I can delete them in one go without reading them - a

few still get through so may be you have to look into how they divide the

incoming mails between those I MIGHT read and those I will never set eyes

on..


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of

aajgraytalk21 [dot] com

Sent: 18 October 2000 16:41

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Dead email accounts



Here's a question for y'all.  I've just finished a small email marketing

campaign for a client and the transmission reports make interesting reading.


The client is well used to what mail return rates to expect on DM but wants

to gauge the return rates on the email campaign (i.e. indicating what email

addresses have 'lapsed').


The best comparison I can think of is to take the 'unknown recipients'

results from the transmission report.  In this case, 7.5% of emails sent

were returned due to 'unknown recipient'.  Obviously, if one is using a work

address and then leaves, the address is deleted from the server in most

cases.


What I would like to know is at what point does this occur with free

Internet email addresses?  A user could switch from one free email account

to another and emails would just continue to pile up in the in-box without

an 'unkown recipient' response issued.  Do hotmail/ talk21/ yahoo etc. draw

the line when they see full email boxes and cancel the account?


Thanks,


Andy Gray



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