RE: UKNM: Privacy guidelines for kids

[Lorraine Eaton]

tips


always opt ins and outs

always identify advertisements

recommend "surfmonkey" as an option on kids pages for parents to screen

material they see

be kid friendly in tone but not patronising

dont aim to collect too much data from them - maybe in stages - name first -

age and sex another time


Its wooly - you can collect as much data as you like but - its obviously

better to benchmark.


Taken from Kotler: Marketing Management: Prentice Hall 2000.


-----Original Message-----

From:

leedjindex [dot] com

 [

leedjindex [dot] com (mailto:leedjindex [dot] com)

]

Sent: 25 October 2000 13:20

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Privacy guidelines for kids



Not really a UK legistation but try looking here first :


http://www.mtv.com/sendme.tin?page=/privacy.html&sub=xtra


Lee


>We have a client whose website attracts under 13s and I am trying to find

out where we stand regarding things like newsletters, competitions and

registration.

>

>Does anyone happen to know if there is a UK equivalent of the US's

Children's Online Privacy Protection Act, or whether there is other

legislation in the UK that sets out law and best practice regarding handling

data on kids online?

>

>Any pointers would be appreciated.

>

>Mark Whitmore

>Swordfish

>

markswordfish [dot] co [dot] uk

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