RE: UKNM: Internet advertising - abuse of hit rates

[Mat Morrison]

I'm sure everyone else will pitch in with a response to this. Almost

certainly, Mr Foan of ABCe will have an answer.


My experience is not the same as yours -- the media owners I deal with do

their best to be accurate (some are *beginning* to offer campaign auditing

-- rather than the rather less useful Site Audit).


My concern is *why* you want this information? If it's for media purposes,

you only *really* ned to know how many times your ad was shown. If you don't

trust 'em, put the ad and script on your own server.


Incidentally, if you have a slow server, then reported click-through and

referrer logs won't match... (they never do, really, but the disparity will

be higher).


M.


> -----Original Message-----

>

From: Jo [jocan-u-hack-it [dot] com (mailto:jocan-u-hack-it [dot] com)]

> Sent: Friday, September 04, 1998 9:23 PM

> To: uk-netmarketing (E-mail)

> Subject: UKNM: Internet advertising - abuse of hit rates

> 

> 

> On the topic of Internet advertising, is there any means of verifying 

> whether site owners are being accurate about their hit rates?  In my 

> experience, exaggeration and outright lying are rife - as is 

> the tendency 

> to count total hits (with graphics and called frames), rather 

> than total 

> visitors.

> 

> 

> _____________________________________________

> Jo @ CAN-U-HACK-IT

> Internet and Publicity Services

> 

> 

>