Re: UKNM: RE: DIXONS - FREE SHARE

[Steve Johnston]

On 24/09/98, at 17:01, Nigell Boulton wrote: 


>are you trying to get work from Dixons???


Oh puleeease, you should have read my post all the way to the end where my disclaimer sat. Anyway the IMRG is a membership organisation, we don't get work 'from' anyone.


Steve Johnston


>-----Original Message-----

>

From: Steve Johnston <steveimrg [dot] org>

>

To: uk-netmarketingchinwag [dot] com <uk-netmarketingchinwag [dot] com>

>Date: 24 September 1998 16:54

>Subject: UKNM: RE: DIXONS - FREE SHARE

>

>>Let's face it Dixons is on the whole a dreadful place to shop, and I rarely

>meet anybody who has a kind word to say about any of the Dixons Group stores

>(PCWorld, Currys, The Link & Dixons). But to the 'mass' market without whom

>our embryonic endeavours are futile in the long run, Dixons is their gateway

>(nay, portal) to the sexy and fast-growing world of high-powered consumer

>electronics. As such, Dixons have a profound influence and a move like this

>should be embraced by the 'new media' industry as being of enormous benefit.

>Dixons windows are full of 'Free internet access' posters. This is good

>news.

>

>>When you add to this the fact that somewhere within a terrifyingly

>'traditional' retail business, in which executives will routinely sell their

>Grannies for half a percent, a huge leap of faith in the future has been

>taken, and I would dearly love to see the internal justification for it.

>When big legacy businesses such as the Dixons Group make investment

>decisions the numbers are worked extremely hard, so what numbers are they

>working on here in which John Clare (CEO) and Stanley Kalms (Chairman) are

>confident of their exposure to risk and the likely return.

>>

>>The IMRG spends a good deal of time with big brand retailers, and frankly

>it is depressing how limited the vision and understanding present is. So to

>see Dixons make a move like this is extremely good news. Retailers typically

>wait for their competition to move so that they have something to measure

>their own position against. Dixons' move will be very good for retailer

>attitudes towards the internet.

>>

>>Of course there are many holes to pick in the detail, and we all love

>having someone to hate, but c'mon people, don't be so predictable.


>>

>>(Incidentally Dixons are not currently a member of the IMRG and the above

>is not an attempt to impress them into becoming one. Frankly I would be

>dumbstruck if anyone from the Dixons Group subscribed.)

>>

>

>>Regards,

>>

>>Steve Johnston

>>Director of Development

>>IMRG (Interactive Media in Retail Group)

>>

>>http://www.imrg.org/

>>-----------------------------------------------------------------

>>5 Dryden Street, Covent Garden,

>>London WC2E 9NW, UK

>>

>>Tel: +44 (0)7000 46 46 74

>>Fax: +44 (0)7000 39 46 74

>>Personal No: +44 (0)7050 6050 33

>

>E-mail: steveimrg [dot] org

>>-----------------------------------------------------------------

>>The IMRG is the best source of commercial

>>advantage for retail in the 4th channel

>>


Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)


http://www.imrg.org/

-----------------------------------------------------------------

5 Dryden Street, Covent Garden,

London WC2E 9NW, UK

Tel: +44 (0)7000 46 46 74

Fax: +44 (0)7000 39 46 74

Personal No: +44 (0)7050 6050 33

E-mail:

steveimrg [dot] org

-----------------------------------------------------------------

The IMRG is the best source of commercial 

advantage for retail in the 4th channel