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Subject: RE: UKNM: viral marketing
From: Anil Pillai
Date: Fri, 17 Sep 1999 10:03:54 +0100

Have a look at Nike.com's moviemaker (make the movie, then email to a
friend). Its featured on the Home Page. Its a good example of something that
can become what you have called "viral marketing". Closer to home - well,
some could argue Argos might have got the most traffic ever last week,
though I wouldnt necessarily advise that type of marketing!..



Anil Pillai
Oyster Partners
t. 020 7446 7500
f. 020 7446 7555
e. anil [dot] pillaiatoyster [dot] co [dot] uk
w. http://www.oyster.co.uk

-----Original Message-----
From: Charles Linn [charleslatfoe [dot] co [dot] uk (mailto:charleslatfoe [dot] co [dot] uk)]
Sent: Thursday, September 16, 1999 10:26 AM
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: viral marketing

Does anyone on the list have any experience of 'viral marketing'
apparently a hackneyed phrase and yet one I am unfamiliar with. Big in
the states so I hear. For those of you also unfamiliar with the term,
we are talking about e-mail based 'tell your friends' schemes.

Any examples of where this has successfully run? I have been given the
example of the US impeachment proceedings and the campaign to oppose it,
but I was wondering if anyone knew of anything a little closer to home?


Chas Linn
Web Producer
Friends of the Earth

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  RE: UKNM: viral marketing, azeem azhar, lists

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