RE: UKNM: viral marketing

[Anil Pillai]

Have a look at Nike.com's moviemaker (make the movie, then email to a

friend). Its featured on the Home Page. Its a good example of something that

can become what you have called "viral marketing". Closer to home - well,

some could argue Argos might have got the most traffic ever last week,

though I wouldnt necessarily advise that type of marketing!..


A


_________________________


Anil Pillai

Consultant

Oyster Partners

t.	020 7446 7500

f.	020 7446 7555

e.

anil [dot] pillaioyster [dot] co [dot] uk

w.  http://www.oyster.co.uk



-----Original Message-----

From: Charles Linn [

charleslfoe [dot] co [dot] uk (mailto:charleslfoe [dot] co [dot] uk)

]

Sent: Thursday, September 16, 1999 10:26 AM

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: viral marketing



Does anyone on the list have any experience of 'viral marketing'

apparently a hackneyed phrase and yet one I am unfamiliar with.  Big in

the states so I hear.  For those of you also unfamiliar with the term,

we are talking about e-mail based 'tell your friends' schemes.


Any examples of where this has successfully run?  I have been given the

example of the US impeachment proceedings and the campaign to oppose it,

but I was wondering if anyone knew of anything a little closer to home?


Cheers


Chas

-- 

Chas Linn

Web Producer

Friends of the Earth 

www.foe.co.uk 


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