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Subject: RE: UKNM: viral marketing
From: azeem azhar, lists
Date: Fri, 17 Sep 1999 14:48:56 +0100

At 6:41 pm +0100 1999/09/16, Anil Pillai wrote:
>Have a look at Nike.com's moviemaker (make the movie, then email to a
>friend). Its featured on the Home Page. Its a good example of something that
>can become what you have called "viral marketing". Closer to home - well,
>some could argue Argos might have got the most traffic ever last week,
>though I wouldnt necessarily advise that type of marketing!..

'cept the point about viral marketing is that the message is carried with
or without the carriers intention. e.g. like a virus carried on a
disease-ridden coder.

it's quite different to word-of-mouth, which can also be used effectively.

analysis of some viral marketing issues (without jowly, ponderous oral
delivery) is at http://azeem.azhar.co.uk/presentations/btnetcon/


azeem azhar, esouk.com | www http://azeem.azhar.co.uk/
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  RE: UKNM: viral marketing, Anil Pillai

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