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Subject: RE: UKNM: viral marketing
From: Anil Pillai
Date: Fri, 17 Sep 1999 16:06:47 +0100

understood - but what does this mean if i email someone the movie who the
emails it to other people? does that then become a "viral" strategy?

-----Original Message-----
From: azeem azhar, lists [azeem [dot] listsatbigfoot [dot] com (mailto:azeem [dot] listsatbigfoot [dot] com)]
Sent: Friday, September 17, 1999 2:11 PM
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: viral marketing

At 6:41 pm +0100 1999/09/16, Anil Pillai wrote:
>Have a look at Nike.com's moviemaker (make the movie, then email to a
>friend). Its featured on the Home Page. Its a good example of something
>can become what you have called "viral marketing". Closer to home - well,
>some could argue Argos might have got the most traffic ever last week,
>though I wouldnt necessarily advise that type of marketing!..

'cept the point about viral marketing is that the message is carried with
or without the carriers intention. e.g. like a virus carried on a
disease-ridden coder.

it's quite different to word-of-mouth, which can also be used effectively.

analysis of some viral marketing issues (without jowly, ponderous oral
delivery) is at http://azeem.azhar.co.uk/presentations/btnetcon/


azeem azhar, esouk.com | www http://azeem.azhar.co.uk/
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  RE: UKNM: viral marketing, azeem azhar, lists

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