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Subject: RE: UKNM: viral marketing
From: azeem azhar, lists
Date: Mon, 20 Sep 1999 10:03:00 +0100

At 3:11 pm +0100 1999/09/17, Anil Pillai wrote:
>understood - but what does this mean if i email someone the movie who the
>emails it to other people? does that then become a "viral" strategy?

mmm . .. it's all words, i guess.

my view would be for clarity to call that a "word-of-mouth" strategy. e.g.
providing mailable things (such as e-mail this page links); or things you
suggest above.

azeem azhar, esouk.com | www http://azeem.azhar.co.uk/
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  RE: UKNM: viral marketing, Anil Pillai

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