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Subject: UKNM: Re: Viral Marketing
From: Caroline Tosswill
Date: Fri, 17 Sep 1999 17:57:05 +0100

there's a website which links to a number of articles on viral marketing at

quite interesting, although lacking in many practical examples


> Does anyone on the list have any experience of 'viral marketing'
> apparently a hackneyed phrase and yet one I am unfamiliar with. Big in
> the states so I hear. For those of you also unfamiliar with the term,
> we are talking about e-mail based 'tell your friends' schemes.

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