Re: UKNM: Viral Marketing Agencies

[tim moore]

Fiona Campbell-Howes wrote:


> Netimperative reported on Tuesday that OgilvyOne was opening a whole new

> viral marketing division, and their first project was to be Felix (as in

> Felix cat food) the virtual pet.

> http://www.netimperative.com/redirect.asp?i=12253


Who else is sceptical about O1's claim's that they've set up a new 'Viral

Marketing Division'.  What's the bet it's some bloke stuck in a corner who's

run a viral campaign before and put the idea to the board that they can

promote

him to  'Viral Director' (i'd laugh my head off it was his/her title - if

any

one know's tell the list) and charge him out for top dollar to net ignorant

clients who have read something hip and trendy about viral marketing in the

industry press and thought what a wheeze it would be to have a go that!!!


Sorry, but Thursday's is my sceptical/ranting day ;#).


Tim


>

>

> Not quite sure how this squares with the fact that Felix the screenmate

has

> been installed on my PC for many months already...

>

> ----- Original Message -----

>

From: Ray Taylor <rayeyeconomy [dot] com>

>

To: <uk-netmarketingchinwag [dot] com>

> Sent: Thursday, August 31, 2000 9:37 AM

> Subject: Re: UKNM: Viral Marketing Agencies

>

>

> Dan Winchester <danfreelancers [dot] net> said:

> >

> > > I'm trying to put togethor a list of agencies who specialise/dabble in

> > viral

> > > marketing.

> >

> > What do you need to know about viral marketing? Isn't it just some fancy

> new

> > jargon term for "word of mouth"?

> >

> > So there are agencies who get their mates to tell lots of their mates

> about

> > this great new site....etc?

> >

> > If you have something worth talking about, won't it get talked about

> without

> > hiring an agency for the purpose?

> >

> > Or perpaps you could kick something off with a bit of old fashioned

> > PR/promotion.

> >

> > RT



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