Re: UKNM: Viral Marketing Agencies

[Ray Taylor]

Fiona Campbell-Howes <

fionaquinquireme [dot] com

> said:


> Netimperative reported on Tuesday that OgilvyOne was opening a whole new

> viral marketing division, and their first project was to be Felix (as in

> Felix cat food) the virtual pet.


I take it all back. If OgilvyOne are not only involved, but have an entire

"division" dedicated to this new and exciting area, then there must be

something in it.


I'm off to shut down eyeconomy's media buying business so I can launch a new

beyond-the-banner paradigm that fuses a mass media experience with the

micro-targeting potential of one-to-one permission marketing in the digital

age.


Ray Taylor



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