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Subject: Re: UKNM: Viral Marketing Agencies
From: Steve Bowbrick
Date: Fri, 1 Sep 2000 16:30:15 +0100

* word-of-mouth marketing = a product so cool that your users rush
around telling their mates (no agency required) e.g. funky
screensavers. Reference discipline: social anthropology.

* viral marketing = a way of exploiting connectedness to get your
cool product to market itself (no word-of-mouth required) e.g.
another.com email addresses. Reference discipline: epidemiology.

Both obviously require a trigger of some kind to get you to critical
mass - this is, presumably, where your agency comes in.

s

PS Join the another.com countdown to 1 million users for a real-world
example of both!

>Dan Winchester <danatfreelancers [dot] net> said:
>
>> I'm trying to put togethor a list of agencies who specialise/dabble in
>viral
>> marketing.
>
>What do you need to know about viral marketing? Isn't it just some fancy
new
>jargon term for "word of mouth"?
>
>So there are agencies who get their mates to tell lots of their mates about
>this great new site....etc?
>
>If you have something worth talking about, won't it get talked about
without
>hiring an agency for the purpose?
>
>Or perpaps you could kick something off with a bit of old fashioned
>PR/promotion.
>
>RT

--
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