Re: UKNM: Viral Marketing Agencies

[Tim Ireland]

Ray Taylor noted that

> Okay, Tim, you've rumbled me again. You and I both know that there are

some

> very good examples of stonkingly successful "viral marketing" campaigns.

>

> But it pains me to witness the seductive power that terms like viral

> marketing have in an industry that seems constantly to be looking for

> instant solutions to the problem of getting enough people interested and

> involved quickly enough to stop the investment money from running out.

>

> The various techniques of online marketing are not difficult to

understand.

> Why obfuscate the whole thing with so much jargon? (And yes, that is a

> rhetorical question).

>

> Anyone care to enlighten us with their views on the golden rules of viral

> marketing?


Rule No. 1 - It starts with the product.

Rule No. 2 - see Rule No. 1


I agree with your other thoughts, and the 'quick fix' junkies annoy me as

well, but new things/approaches/concepts need new words - even if it's only

to make life more interesting for journalists.


Tim Ireland

www.designercity.com

www.another.com

www.buymybook.co.uk


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