Re: UKNM: Viral Marketing Agencies

[Tim Ireland]

Kief Morris noted that:

> Tim Ireland typed the following on 15:44 31/08/00 +0100

>  >Ray Taylor responded to Dan Winchester thrustly:

>  >> > I'm trying to put togethor a list of agencies who

>  >> > specialise/dabble in viral marketing.

>  >>

>  >> What do you need to know about viral marketing? Isn't it just some

fancy

>  >new

>  >> jargon term for "word of mouth"?

>  >

>  >Come on Ray, you know there's more involved than this. Viral marketing

at

>  >its best does grow wild, but the seeds have to be planted first. To give

> an

>  >example from last century, even a good old-fashioned 'whisper campaign'

> was

>  >sometimes required to kick-start the 'word of mouth' effect.

>

> The problem with "viral marketing" as a term is that truly viral marketing

> is entirely dependent on the product or service. Hotmail is viral because

> every time a customer uses it to send an email, the service is being

> advertised to the user's friends. Napster is viral because the more people

> who are involved, the better it becomes for its users.

>

> At the end of the day, "viral marketing" means your customers sell your

> product for you. The idea that this effect can be manufactured and applied

> to hawk washing powder or any other random product someone might take

> to an advertising agency is just silly.

>

> \kief


Unless of course that agency covers marketing *properly* - and so is able to

advise you on making your product/site more viral in nature.


:o)


Tim Ireland

www.designercity.com

www.another.com

www.buymybook.co.uk



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com