Re: UKNM: Viral Marketing Agencies

[Ray Taylor]

Tim Ireland <

timdesignercity [dot] com

> said:


> Ray Taylor responded to Dan Winchester thrustly:


> > What do you need to know about viral marketing? Isn't it just some fancy

new

> > jargon term for "word of mouth"?

<big cut so read the previous if you are interested>


> Come on Ray, you know there's more involved than this. Viral marketing at

> its best does grow wild, but the seeds have to be planted first. To give

an

> example from last century, even a good old-fashioned 'whisper campaign'

was

> sometimes required to kick-start the 'word of mouth' effect.


Okay, Tim, you've rumbled me again. You and I both know that there are some

very good examples of stonkingly successful "viral marketing" campaigns.


But it pains me to witness the seductive power that terms like viral

marketing have in an industry that seems constantly to be looking for

instant solutions to the problem of getting enough people interested and

involved quickly enough to stop the investment money from running out.


The various techniques of online marketing are not difficult to understand.

Why obfuscate the whole thing with so much jargon? (And yes, that is a

rhetorical question).


Anyone care to enlighten us with their views on the golden rules of viral

marketing?


Ray Taylor



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