Re: UKNM: Viral Marketing Agencies

[Sam Michel]

At 10:27 01/09/00 +0100, Ray Taylor wrote:

>Anyone care to enlighten us with their views on the golden rules of viral

>marketing?


Be honest, have some humility, have a sense of humour, explain why you're

service/product is great in the shortest way possible, without marketing

hyperbole, in language your intended audience will understand and

appreciate, talk to them, not at them. Write as you, not as your company,

don't dress up some dodgy email-database building exercise without offering

something back that really justifies your reasons.


Hmmm. Just read that first paragraph back, sounds a bit like a personal ad,

doesn't it? Perhaps there's something in that. I guess I'm all Cluetrained

up.


Toodle Pip


Sam

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