Re: UKNM: Viral Marketing Agencies

[Sam Michel]

At 16:02 31/08/00 +0100, Fiona Campbell-Howes wrote:

>Netimperative reported on Tuesday that OgilvyOne was opening a whole new

>viral marketing division, and their first project was to be Felix (as in

>Felix cat food) the virtual pet.

>http://www.netimperative.com/redirect.asp?i=12253

>

>Not quite sure how this squares with the fact that Felix the screenmate has

>been installed on my PC for many months already...


Is this getting distributed as an EXE file? Given the hassles with those

who 'loved' and lost with recent emailable executables. Won't this get

trapped by corporate firewalls and/or zapped by users scared of email

attachments, even from allegedly reputable sources?


Sending attachments with email seems like a recipe for disaster,

particularly in the light of the recent supermarket saga, where someone

hacked the site to get email addresses and then sent emails to shoppers

telling them to go elsewhere. They could have easily sent a rather nastier

payload with their emails.


Am I being too paranoid? Perhaps I ought to cut down on the coffee late at

night?


Toodle Pip


Sam

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