uk-netmarketing Archive
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| Subject: | Re: UKNM: Viral Marketing agencies |
| From: | Judith Atkins |
| Date: | Tue, 5 Sep 2000 12:18:45 +0100 |
I think that the viral marketing for www.lovesuperstore.com that we are
developing at the moment would definately fall into the virile marketing
mold. I'll let you know about it once we've trademarked it but I guarantee
it'll bring a smile!!!!
>From: Aidan Cook <aidan
sensei [dot] co [dot] uk>>Reply-To: uk-netmarketing
chinwag [dot] com>To: uk-netmarketing
mail [dot] chinwag [dot] com>Subject: UKNM: Viral Marketing agencies
>Date: Fri, 1 Sep 2000 15:40:27 +0100
>
> > Fiona Campbell-Howes <fiona
quinquireme [dot] com> said:> >
> > > Netimperative reported on Tuesday that OgilvyOne was opening a whole
>new
> > > viral marketing division, and their first project was to be Felix (as
>in
> > > Felix cat food) the virtual pet.
> >
> > I take it all back. If OgilvyOne are not only involved, but have an
>entire
> > "division" dedicated to this new and exciting area, then there must be
> > something in it.
> >
> > Ray Taylor
>
>One article in 'Marketing' last autumn, and clients everywhere want to be
>the next Hotmail.
>
>When introduced to the concept at a meeting, I actually misheard the
>phrase as 'virile marketing', and interpreted this to be a strategy of
>going out & fucking the opposition, seducing customers, and generally
>putting your brand about a bit. Maybe someone will consider developing a
>'virile division'...although I'm not sure how long it could be sustained.
>
>Cheers,
>
>
>Aidan
>_________________________aidan
sensei [dot] co [dot] uk_______________________> Sense Internet Ltd, www.sensei.co.uk
> Tel: +44 113 293 7373 Fax: +44 113 293 7374
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Replies
Re: UKNM: Viral Marketing agencies, John Blower
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