RE: UKNM: Viral Marketing Agencies

[Ben Hunt]

My understanding of 'viral marketing' also includes anything that gets sent

round the office world via email.


I personally have a stunning collection of shite from all corners of the

world, including the hilarious, slick, inane, gross etc. etc. You all know

what I'm talking about, the stuff we all love and love to hate cos it costs

industry billions of squillions a year in work time wasted.


Now - if you send out a creative product via email (or stick it on the web)

that is so attractive that everyone in everyone's contacts list receives it

directly, it comes from a friend, *gets your full attention* for a few

moments or more, and entertains in some way = Holy Grail


... it could promote a product or service directly or indirectly. Dats viral

marketing too.


If anyone wants a selection of say half a dozen examples, email me and I'll

post em up somewhere.. :�)


Ben Hunt

Producer

Poulternet

ben [dot] huntpoulternet [dot] com

www.poulternet.com

0113 383 4200

direct: 285 6469


-----Original Message-----

From: Ben Thompson [

benbabyhippo [dot] com (mailto:benbabyhippo [dot] com)

]

Sent: 31 August 2000 15:57

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Viral Marketing Agencies



On Thu, Aug 31, 2000 at 09:37:10AM +0100, Ray Taylor wrote:

>

Dan Winchester <danfreelancers [dot] net> said:

>

> > I'm trying to put togethor a list of agencies who specialise/dabble in

> viral

> > marketing.

>

> What do you need to know about viral marketing? Isn't it just some fancy

new

> jargon term for "word of mouth"?


I think its those organise a scheme that encourages people to get their

friends to join in (i.e. that Virgin Holiday competiton from a while back).

>From memory wasn't it  also called (get people to enter their friends names

into the system so that we can spam them on some dubious pretext).


Of course there are good examples and bad examples. I quite like Amazon's

refer a friend scheme (6 vouchers attest to that) and virgin's cinema ticket

was useful (until I discovered that it wasn't valid in central London) but I

rarely see the point of having to enter friend's email addresses into the

system to enter a competition.


Mind you, considering what we can do via babyhippo (up and running on Monday

folks, probably with outlook synchronisation as well) I suppose we would

have to be counted as such an agency and we will have a neat viralish

competition scheme in the near future.


Oh and I'm down in Londoni, Tuesday- Wednesday if anyone wants a run

through.


Ben Thompson



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