Re: UKNM: Viral Marketing Agencies

[Neha Singh]

Seems to me that viral marketing works best when you are giving users

something away. don't we all remember that free bottle of wine that some

wine site was giving away a few months ago (great offer-although the site

crashed before most people registered 'red or white')? The latest success

I've seen is Letsbuyit.com's 2 pizzas for �2 extravaganza. They sold more

than 1000 pizzas in a matter of hours yesterday (and there's more there

today.)


As the great Homer Simpson once said- "mmm....pizza"... hard to argue with a

viral like that.


Neha


>

From: Steve Bowbrick <stevewebmedia [dot] com>

>

Reply-To: uk-netmarketingchinwag [dot] com

>

To: uk-netmarketingchinwag [dot] com

>Subject: Re: UKNM: Viral Marketing Agencies

>Date: Fri, 1 Sep 2000 12:15:20 +0100

>

>* word-of-mouth marketing = a product so cool that your users rush

>around telling their mates (no agency required) e.g. funky

>screensavers. Reference discipline: social anthropology.

>

>* viral marketing = a way of exploiting connectedness to get your

>cool product to market itself (no word-of-mouth required) e.g.

>another.com email addresses. Reference discipline: epidemiology.

>

>Both obviously require a trigger of some kind to get you to critical

>mass - this is, presumably, where your agency comes in.

>

>s

>

>PS Join the another.com countdown to 1 million users for a real-world

>example of both!



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