UKNM: VIRAL MARKETING WITHOUT THE HEADACHE

[Jens Bachem (UK)]

Another thought on this subject which may have been touched on before...


Rather than investing loads of marketing budget into developing some web

advert or game that people may then not want to watch or that doesn't really

fit with your brand, you can "tag on to" of a piece of content developed by

someone else (at their cost) which people actually enjoy and pass on to

their friends.


For an example of this check out

http://www.atomfilms.com/films/film.asp?film_id=945

<http://www.atomfilms.com/films/film.asp?film_id=945> . Simply download the

episode of Forty & Shorty and you'll see how Lugz (US sports brand) got

their message across. We've found that this type of partnership works

extremely well as long as the brand is actually of interest to our audience.


We're not the only ones offering this type of viral marketing opportunity,

but if you're interesting in hearing more...


Jens

-------

Jens Bachem

Atom Films (  <http://www.atomfilms.com/> www.atomfilms.com)


Phone: +44 (020) 77599716

Fax: +44 (020) 77599701

Email:  <

jensbatomfilms [dot] com (mailto:jensbatomfilms [dot] com)

>

jensbatomfilms [dot] com

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