Re: UKNM: VIRAL MARKETING WITHOUT THE HEADACHE

[tim moore]

On the subject of viral marketing, would anyone agree that Big Brother is a

candidate for best viral marketing campiagn for quite a while.  Afterall,

it's a

totally banal piece of TV which, IMHO,  owes its popularity entirley to the

fact

that it gets people to takl about it at work, at home, down the pub etc.

Let's

face it, even if you didn't watch it when it began the fact that you have

almost

certainly come into contact with someone who's asked your opinon of Nick th

Dick

or Soppy Sada must increase the chance that, eventualy your curiosity will

get

the better of you and you'll tune in for quick watch.


Even my sixty yar old mum's watch it, for crying out loud.  Now that's a

really

infectious virus.


Point being, what are the elements that make AA stickers, banal, voyeristic

TV

and yogurt pots so talked about?  Can it be bottled and sold?


Tim


"Jens Bachem (UK)" wrote:


> Another thought on this subject which may have been touched on before...

>

> Rather than investing loads of marketing budget into developing some web

> advert or game that people may then not want to watch or that doesn't

really

> fit with your brand, you can "tag on to" of a piece of content developed

by

> someone else (at their cost) which people actually enjoy and pass on to

> their friends.

>

> For an example of this check out

> http://www.atomfilms.com/films/film.asp?film_id=945

> <http://www.atomfilms.com/films/film.asp?film_id=945> . Simply download

the

> episode of Forty & Shorty and you'll see how Lugz (US sports brand) got

> their message across. We've found that this type of partnership works

> extremely well as long as the brand is actually of interest to our

audience.

>

> We're not the only ones offering this type of viral marketing opportunity,

> but if you're interesting in hearing more...

>

> Jens

> -------

> Jens Bachem

> Atom Films (  <http://www.atomfilms.com/> www.atomfilms.com)

>

> Phone: +44 (020) 77599716

> Fax: +44 (020) 77599701

>

Email: <jensbatomfilms [dot] com (mailto:jensbatomfilms [dot] com)> jensbatomfilms [dot] com

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