RE: UKNM: VIRAL MARKETING WITHOUT THE HEADACHE

[Anthony]

tim


re: "point being, what are the elements that make AA stickers, banal,

voyeristic TV

and yogurt pots so talked about?  Can it be bottled and sold?"


yes it comes in a bottle labelled 'good PR'


regards,


ant

(PR person)




> -----Original Message-----

>

From: tim moore [SMTP:tmoorevoila [dot] net]

> Sent:	04 September 2000 11:32

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: VIRAL MARKETING WITHOUT THE HEADACHE

>

> On the subject of viral marketing, would anyone agree that Big Brother is

> a

> candidate for best viral marketing campiagn for quite a while.  Afterall,

> it's a

> totally banal piece of TV which, IMHO,  owes its popularity entirley to

> the

> fact

> that it gets people to takl about it at work, at home, down the pub etc.

> Let's

> face it, even if you didn't watch it when it began the fact that you have

> almost

> certainly come into contact with someone who's asked your opinon of Nick

> th

> Dick

> or Soppy Sada must increase the chance that, eventualy your curiosity will

> get

> the better of you and you'll tune in for quick watch.

>

> Even my sixty yar old mum's watch it, for crying out loud.  Now that's a

> really

> infectious virus.

>

> Point being, what are the elements that make AA stickers, banal,

> voyeristic

> TV

> and yogurt pots so talked about?  Can it be bottled and sold?

>

> Tim


[Sam says: msg chopped]



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