UKNM: Viral Marketing tighter definition

[Ben Hunt]

Product placement is not viral marketing. What makes marketing viral?


I'd use a narrower definition than has been discussed on this thread.


To my mind, you should look at computer and biological viruses and consider

how a campaign/excercise may have attributes or behaviours that are similar

to viruses. Viruses are not placed, they start off and then spread from

place to place, host to host <by using the energy of the host>. You can't

predict where they will be found. They are tricky, surprising little

buggers.


So, viral marketing. Anything that is kicked off in one place, then finds

its way to other, unknown places by human contact of some sort (that

includes: word of mouth, email, mailing lists, other media coverage (PR)

etc. etc.)


Ben Hunt

Producer

Poulternet

ben [dot] huntpoulternet [dot] com

www.poulternet.com

0113 383 4200 

direct: 285 6469


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