re: UKNM: B2B Viral Marketing

[pete bresser]

  >Anyone got any bright ideas for viral mktg that would prompt dour, crusty

  >middle aged mechanical engineers to send emails to their peers? Surely

the

  >ultimate marketing challenge. And one I am trying to tackle with a budget

of

  >tuppence.


I'd be inclined to find out what free elements are available in the market;

data sheets, magazines, web links and samples: Engineers LOVE samples - nuts

and bolts, free software, new materials etc. Then, I'd give them all the

details necessary to get hold of this lot such as URLs, RW addresses,

contacts, telephone numbers; the works. Then bundle this all up under your

own branding as the engineer's ultimate resource of information. Send this

out as an e-mail (not spammed of course!) and tell them they are free to

send it on to colleagues (and your branding goes along for the ride).


Or you could try the electronic spanners....



Pete Bresser

Visionet New Media Marketing Ltd.

Company No. 3699279 Registered in the UK

See us on the web - http://www.visionet.co.uk

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