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Subject: Re: UKNM: B2B Viral Marketing
From: tim moore
Date: Mon, 4 Sep 2000 18:01:58 +0100

IMHO, the question is, what tickles thier pickles. Having come from an
engineering back ground (many, many years ago, I hasten to add) can I
suggest
the following topics:
Real Ale
The oily bits on cars, bikes and other things of that ilk
Aeroplanes and other fast, mechanical things that are particularly smart in
the
way they re built and
Real Ale.

May be you could team up with the Russian Airforce and do a mystery away day
tasting a fine selection of real ales followed by a trip in a Mig 29 ;-)

Sure this is of no help, what so ever.

Tim


Nick Horley wrote:

> Anyone got any bright ideas for viral mktg that would prompt dour, crusty
> middle aged mechanical engineers to send emails to their peers? Surely the
> ultimate marketing challenge. And one I am trying to tackle with a budget
of
> tuppence.
>
> Nick Horley
>
> > -----Original Message-----
> > From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of James
> > Westlake
> > Sent: 04 September 2000 10:14
> > To: uknmatchinwag [dot] com
> > Subject: RE: UKNM: Viral Marketing
> >
> >
> > This brings back memories of the Milk "Watch Out Watch Out There's a
> > Humphrey About" sticker campaign in the 70's. Brings back memories of
> > unashamedly running after the milk float to blag extra stickers...
> >
> > It worked then, and no surprises, still works now.
> >
> > Adults don't do stickers; they name drop - a good wine, a good
> > party, a good
> > event, a good film - we brand ourselves more verbally.
>
> [Sam says: msg chopped]


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