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Subject: RE: UKNM: marketing to crusty middle-aged engineers. . .
From: Lorraine Eaton
Date: Wed, 13 Sep 2000 14:07:08 +0100

Hi -

Here at gameplay plc we do loads of viral games - get those old farts
(excuse me Michael - no offence!) to send in their comedy moments and we
make a game out of it for you with a scoring system - they challenge each
other to beat the score whilst laughing at hilarious industry conundrums for
example.

lorraineatidm [dot] co [dot] uk

We support the technicality fully and then report it to you. NICE.



-----Original Message-----
From: Speechradataol [dot] com [Speechradataol [dot] com (mailto:Speechradataol [dot] com)]
Sent: 05 September 2000 17:21
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: marketing to crusty middle-aged engineers. . .


<< > Nick wrote "Anyone got any bright ideas for viral mktg that would
prompt
> dour, crusty
> middle aged mechanical engineers to send emails to their peers? Surely
the
> ultimate marketing challenge." >>

Might have. What's it worth.

Michael
ex-crusty - middle aged engineer type - (on the cheerful side of 'dour' )


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