Re: UKNM: VIRAL MARKETING WITHOUT THE HEADACHE

[tim moore]

Anthony wrote:


> tim

>

> re: "point being, what are the elements that make AA stickers, banal,

> voyeristic TV

> and yogurt pots so talked about?  Can it be bottled and sold?"

>

> yes it comes in a bottle labelled 'good PR'


Tim replied


Well, i'm sure that good PR is part of it, but to me, PR (the news papers)

is a

conduit through which interesting ideas can be passed.  But in all fairness,

it's the TV show (Big Brother) people are talking about, not the fact that

they

read about it in the Sun.


I agree more with Ben, who suggested that we compare viral marketing with

computer or a biological virus, in the way that it gets passed around.  My

only

comment there is that the success of a viral marketing campaign is as much

to do

with why the virus  is passed (Big Brother is a TV show which all me mates

have

seen so it's fair game as a topic of conversation) as how it is passed

around (a

chat down the pub, e-mail or in  the papers).


Either way, PR is only a small part of it.


My question stil stands, can the essence be bottled?


T


> regards,

>

> ant

> (PR person)

>

> > -----Original Message-----

>

> From: tim moore [SMTP:tmoorevoila [dot] net]

> > Sent: 04 September 2000 11:32

>

> To: uk-netmarketingchinwag [dot] com

> > Subject:      Re: UKNM: VIRAL MARKETING WITHOUT THE HEADACHE

> >

> > On the subject of viral marketing, would anyone agree that Big Brother

is

> > a

> > candidate for best viral marketing campiagn for quite a while.

Afterall,

> > it's a

> > totally banal piece of TV which, IMHO,  owes its popularity entirley to

> > the

> > fact

> > that it gets people to takl about it at work, at home, down the pub etc.

> > Let's

> > face it, even if you didn't watch it when it began the fact that you

have

> > almost

> > certainly come into contact with someone who's asked your opinon of Nick

> > th

> > Dick

> > or Soppy Sada must increase the chance that, eventualy your curiosity

will

> > get

> > the better of you and you'll tune in for quick watch.

> >

> > Even my sixty yar old mum's watch it, for crying out loud.  Now that's a

> > really

> > infectious virus.

> >

> > Point being, what are the elements that make AA stickers, banal,

> > voyeristic

> > TV

> > and yogurt pots so talked about?  Can it be bottled and sold?

> >

> > Tim

>

> [Sam says: msg chopped]



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