RE: UKNM: who buys words?

[Casper Moller]

Further to previous comments, just keep in mind that you're (almost) always

going to generate more revenue if you choose to create your own "packages"

that you can sell on. However, you have to keep in mind how you're going to

deliver the content to different partners who have different needs. E.g.

somebody might not need the content on their site, but would pay for a

co-branded site instead, in which case it becomes a design and production

rather than a hardcore technical issue.


Just my 2p's worth coming from a company that's been there and tried all of

the different models.


C.

:-)


Casper Moller 

Director of Business Development, Europe 

Quokka Sports Ltd. 

133, Long Acre, Covent Garden 

London WC2E 9DT

tel: 44 (0)20 7420 7824 

fax: 44 (0)20 7420 7878 

mobile: +44 (0)771 253 0444 


Follow MotoGP LIVE at http://www.motograndprix.com


 


-----Original Message-----

From: Anne Holland [

annehmarketingsherpa [dot] com (mailto:annehmarketingsherpa [dot] com)

]

Sent: 04 September 2000 14:46

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: who buys words?



The two biggies are iSyndicate and Screaming Media.  They both

now have UK offices.  Their business models are slightly different

(you can see the link below for an interview with iSyndicate

about this.) They syndicate your content to lots of other Web sites.

iPipe syndicates your content to large portals, but at this time

is only interested in US-centric content.


You can also self-sell your content direct-to-consumer using services

such as MightyWords.  They have a store online where authors/publishers

upload content and then it's digitally downloaded to buyers in a secure

format.  Several other sites are also doing this, such as Motley Fool's

SoapBox for financially-related content.


[shameless plug] we cover the whole "how do I sell content online?" 

question every week at ContentBiz.com -- http://www.contentbiz.com

and yeah, we're free.


Link to iSyndicate story:

http://www.contentbiz.com/sample.cfm?contentID=187 


Anne Holland, Publisher

annehmarketingsherpa [dot] com

202.232.6830

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[Sam says: msg chopped]


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