RE: UKNM: who buys words?

[Leslie Bunder]

you could try selling your content to a syndication agency ala: isyndicate

or screamingmedia but your stuff needs to be top stuff as they in turn aim

to sell it on to others... and with tons of competition out there your

content needs to be so hot that it burns all your competitors...


but a far better solution, especially for smaller sites is to offer your

content to others to take in a shorter form, so it is a case of "try before

you buy", you've already written it for your core prospect (ie: your own

site), further distribution above this is a bonus and if it is free, then

people are likely to use it.


be also aware that some content providers will pay for distribution, so if

you are up against a rival and they are offering some form of renumeration

to take their content, then people are likely to opt for them as opposed to

yourself.


the key thing and best strategy is to make sure your content is worthy of

distribution and there is a market for it and then give a condensed version

of what you offer to anyone who wants it in return for a "powered  by" type

button.


Leslie


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


-----Original Message-----

From: Mark Walker [

markscip [dot] org [dot] uk (mailto:markscip [dot] org [dot] uk)

]

Sent: 04 September 2000 10:01

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: who buys words?



Hi all


I co-run an online-only magazine site that's built steadily for the past 12

months or so. The publishing biz isnt my main area of expertise so I'm

looking for some help..


The site features mostly localised content (ie UK regional) but generally

above-average features and reviews of music, film, theatre, etc, produced

by a mix of journos and wannabe journos on a data-driven site that's about

to be xml-enabled.


Anyway, we've got stories coming out of our ears and we reckon we could be

re-selling the content.


I have some ideas and contacts, and have found things like www.uclick.com,

but can anyone tell me:


a) is this a realistic plan?

b) if so, who to approacch, on what basis, etc


on-list for general advice - off-list for further details


thanks


mark


Mark Walker

Project Manager


++++++++++++++++++++++++++++++++++++++++++

Sussex Community Internet Project http://www.scip.org.uk

Harnessing the power of new technology for the benefit of the whole

community



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com