Re: UKNM: Viral Marketing

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Damn straight!  For those who have been down under recently, no doubt you

would have been exposed to the cheezy Hawaiian shirt craze perpetuated by

Lion Nathan for their Lion Red and XXXX brands.  Hit bang-on for their lad

audience.  You would've noticed no shortage of these shirts in the first

episode of 'In Search of Real Men Down Under' when the boys from Men

Behaving Badly went to the Birdsville races.


 Buy two cartons of XXXX and you can have one too...


_____________________________________________



> Deep Breath... National Trust car stickers. AA badges on radiator grilles.

>Signpainting on Transit vans, Footy shirts worn by supporters yada

>yada...the real genius behind the inventor of viral marketing was

convincing

>seemingly intelligent people that it had never been done before...

>

>----- Original Message -----

>

From: David Simpson <david [dot] simpsonpool [dot] net>

>

To: <uk-netmarketingchinwag [dot] com>

>Sent: Monday, September 04, 2000 9:51 AM

>Subject: RE: UKNM: Viral Marketing

>

> > Can you imagine if we could make this work for adults?

>

> "We've seen the Lions at Longleat" sticker anyone ?

>

> ______________________________

> David Simpson

> Pool.Net



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