uk-netmarketing Archive
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| Subject: | RE: UKNM: Viral Marketing |
| From: | Sarah-Jane Quick |
| Date: | Mon, 4 Sep 2000 15:57:45 +0100 |
Actually, adults DO do stickers. They're called designer labels ...
SJ
>From: James Westlake <James [dot] Westlake
greyinteractive [dot] co [dot] uk>>Reply-To: uk-netmarketing
chinwag [dot] com>To: uknm
chinwag [dot] com>Subject: RE: UKNM: Viral Marketing
>Date: Mon, 4 Sep 2000 10:13:52 +0100
>
>This brings back memories of the Milk "Watch Out Watch Out There's a
>Humphrey About" sticker campaign in the 70's. Brings back memories of
>unashamedly running after the milk float to blag extra stickers...
>
>It worked then, and no surprises, still works now.
>
>Adults don't do stickers; they name drop - a good wine, a good party, a
>good
>event, a good film - we brand ourselves more verbally.
>
>
>-----Original Message-----
>From: tim [dot] hayward
digitaljwt [dot] com [tim [dot] haywarddigitaljwt [dot] com (mailto:tim [dot] haywarddigitaljwt [dot] com)]>Sent: 04 September 2000 09:33
>To: uk-netmarketing
chinwag [dot] com>Subject: UKNM: Viral Marketing
>
>
>I saw the best bit of viral marketing imaginable at the weekend and it had
>nothing to do with the internet. A kids product which I think is called
>'Tiny
>Pots' which is, as the more astute marketeers amongst you will have
>realised, a
>very small pot of yoghourt-like, dairy-style flavoured product.
>
>The hook for the little addicts is the presence of 'Thomas and his
>Friends' -a
>sort of terribly British Pokemon- emblazoned on each tiny pot. The viral
>bit
>was
>that the label was designed as a removeable reuseable sticker.
[Sam says: msg chopped]
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