Re UKNM: Nutravida.com - Pureplays vs traditional retailers

[Neil Morgan]

All of a sudden those 'dinosaurs'; - the pre-Boo view of many traditional

retailers - are beginning to look sensible.  The view that the web is just

one of the channels to market for a retailer is being accepted.  Meanwhile

those who rely on the web as the only channel are suffering.  If they had

looked at the low margins that many traditional retailers have to work off

and the massive investment in logistics needed to run a profitable outfit

they may never have started.  Only the best online operations will get

bought by the traditional players.


One interesting trend is where the traditionals buy a pureplay to break into

a new market on the high street.  Kingfisher buying Jungle.com (�750m pre

Boo IPO tag vs �35m fire sale?) might be a relatively inexpensive way to buy

a brand to launch a chain of stores selling PCs etc.  Will we see PC World

vs Jungle in shop form?  Gameplay changed its name FROM Gameplay.com before

being bought by Dixons.


Neil


Neil Morgan

Managing Director

e-Space (UK) Ltd

Glade House, 52 Carter Lane, London EC4V 5EA

Tel: 020 7248 0707

Fax: 020 7248 1919

neil [dot] morgane-space [dot] co [dot] uk

> -----Original Message-----

>

From: Robin Edwards [SMTP:robinclockworx [dot] co [dot] uk]

> Sent:	31 August 2000 21:25

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Nutravida.com

>

> http://www.nutravida.co.uk/content/press.jsp#3

>

> Funk me - 80k income since November '99, and this was apparently one of

> the

> best?  Where did the 1M investment go? What did the incubators do to help

> it

> out?


[Sam says: msg chopped]



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