UKNM: B2B Viral Marketing

[Nick Horley]

Anyone got any bright ideas for viral mktg that would prompt dour, crusty

middle aged mechanical engineers to send emails to their peers? Surely the

ultimate marketing challenge. And one I am trying to tackle with a budget of

tuppence.


Nick Horley


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of James

> Westlake

> Sent: 04 September 2000 10:14

>

To: uknmchinwag [dot] com

> Subject: RE: UKNM: Viral Marketing

>

>

> This brings back memories of the Milk "Watch Out Watch Out There's a

> Humphrey About" sticker campaign in the 70's. Brings back memories of

> unashamedly running after the milk float to blag extra stickers...

>

> It worked then, and no surprises, still works now.

>

> Adults don't do stickers; they name drop - a good wine, a good

> party, a good

> event, a good film - we brand ourselves more verbally.


[Sam says: msg chopped]



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