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Subject: Re: UKNM: Viral Marketing
From: Sam Carrington
Date: Mon, 4 Sep 2000 22:10:36 +0100

Ray Taylor wrote:
>
> ..and exchange business cards. So now the definition of viral marketing
> includes sticking stickers on uncle Tim, presumably (by the same token)
> swapping pokemon cards, handing out business cards at any industry
schmooze,
> etc, etc.
>
>
> What about offering free soap powder with a tear-off coupon in women's
> weekly mags?
>
> Or for that matter, any free gift promotion.

Strictly no - because neither business cards or soap powder are
self-generating, or distributed 'using the energy of the host'

--
sam carrington // senior web developer // sensei.co.uk


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