RE: UKNM: Viral Marketing

[John Sullivan]

Tim,


> I don't think the product was the message though. The truly self

> perpetuating bit is the cartoon character.


You see, I don't feel that self-perpetuating = viral. I think that

self-perpetuating is another (debatably higher) level of stickiness.


> Strangely there was no product branding on the sticker.


If the cartoon's were recognisable and memorable, and were unique to the

brand, thus reminding you of the brand whenever you saw them, they were

branded... :-)


John...


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