RE: UKNM: Jungle Bailout?

[John Sullivan]

A marketing director writes that brands don't have values? Ook!


> -----Original Message-----

>

From: Michael Reidy [michaelbespoke [dot] co [dot] uk (mailto:michaelbespoke [dot] co [dot] uk)]

> Sent: 05 September 2000 12:09

>

To: uknmchinwag [dot] com

> Subject: RE: UKNM: Jungle Bailout?

>

>

> Are people actually starting to realize that only products

> have value and

> not brands?

>

> MR

>

> Michael Reidy

> Marketing Director & Online Media

> Bespoke Publications Ltd

> 7 Eastgate

> Banstead

> Surrey SM7 1RN

> England

> T. + 44 (0)1737 215200

> F. + 44 (0) 1737 356433

>

>

> 		-----Original Message-----

>

From: Steve Johnston [stevejohnston [dot] co [dot] uk (mailto:stevejohnston [dot] co [dot] uk)]

> 		Sent:	Tuesday, September 05, 2000 12:05 PM

>

To: uknmchinwag [dot] com

> 		Subject:	UKNM: Jungle Bailout?

>

> 		Oh, how the dot com ambitions have fallen.

> 		Jungle.com sold to Great Universal Stores for

> �37 million.

> Against a hoped-for float value of �750 million.

> 		Compare:

> 		A. Sept 2000 - Jungle.com - 370,000 customers -

> �37 million

> 		B. June 1998 - Internet Bookshop

> (bookshop.co.uk) - 70,000

> customers - �9 million (to WHSmith in case you don't remember)

>

> 		= Jungle Bailout.

> 		A shop's a shop afterall - and who wants to be

> a shopkeeper.

> 		Steve.



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