RE: UKNM: Banner Clickthrough rates

[Leslie Bunder]

Alas, depending on who you speak to will let you know what click-thrus are

like...


some sales folk will say they have excellent "click thrus"....but in terms

of averages, well...around 0.5% seems about right, but I have seen much

lower and indeed much higher.


Focused banners placed on focused sections of sites, will have a much higher

click thru in general, whereas, placing a generic banner in run of site, may

not have a high click thru. best to always try to target your banners as

much as possible so atleast it is going to be before the right audience you

are aiming at... eg: baby food banner on a mens lifestyle site is unlikely

to get much interest, whereas on a baby site it will..


Leslie



------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk



-----Original Message-----

From: Paula Dauncey [

paula [dot] daunceyimaginet [dot] co [dot] uk (mailto:paula [dot] daunceyimaginet [dot] co [dot] uk)

]

Sent: 05 September 2000 12:31

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Banner Clickthrough rates


All,


Does anyone have the most up to date figure for the average internet banner

clickthrough rate? I thought it was around 0.5% but some of the guys in my

office say that it's much lower than this now.


Also, do any of you have any views on the best ad server software to adopt?


Ta

Paula



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