RE: UKNM: Jungle Bailout?

[Michael Reidy]

There are several other issues involved in these examples. Aspiration;

having something that others can't have; nostalgia, etc. Yes - all related

to brand, but not THE brand. My point was that it was the quality of the

product that made the brand, not the other way round.


Building a brand without a quality product (or service) only lasts until the

orders are delivered (or not).


MR



Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



		-----Original Message-----

		From:	tim moore [

tmoorevoila [dot] net (mailto:tmoorevoila [dot] net)

]

		Sent:	Tuesday, September 05, 2000 1:57 PM

		To:

uk-netmarketingchinwag [dot] com

		Subject:	Re: UKNM: Jungle Bailout?


		Perrier


		The stuff comes out of a tap, Michael.  So why do people pay

for it in a

		bottle.



[Sam says: msg chopped]



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