RE: UKNM: Jungle Bailout?

[James Closs]

>If Coke sold motor oil, the brand would have no value.



True - because the values that apply to Coke as a soft drink are

irrelevant to motor oil. What a ludicrous statement.


Castrol is a strong motor oil brand. Why do people buy Castrol,

because they've proof it's better oil for their engine? Bollocks.

They belive the marketing hype that it's a better product, thus

buying into the brand NOT the product itself.



>Coke sells less drink now than when it sold only what is now called Classic

>Coke.



So what's your point. Coke sells less because they changed the

product? I don't think so - you can still buy 'Classic Coke' (in the

States at least - the biggest market for the stuff). They sell less

because the brand is not as strong as it was.


>

>It's heresy in today's madness, I know, but the product makes the brand,

not

>the other way round.

>


I can't believe you actually believe this. There are so many examples

that prove you wrong (many already stated on this list)


>We've turned down 'brand names' with poor products - and never regretted it



Hmmm - that explains why 'Bespoke Publications'  has such a strong

brand presence - NOT.


                                ==============


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     James Closs   /     t 0171 460 4078    / When the horse

         Director /     f 0171 460 4081    / dies, get off.

    bitBull Ltd  / http://www.bitBull.com /



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