Re: UKNM: Jungle Bailout?

[tim moore]

Perrier


The stuff comes out of a tap, Michael.  So why do people pay for it in a

bottle.


For brands read emotional attachments.


Ask a lover of classic cars why he drives a Sunbeam Tiger or a knackered out

old Riley.  Believe me, it's not becuase it's a great way of getting to B,

it's simply because it is a Sun Beam Tiger i.e.  they drive the brand, not

the

rusty pile of nuts and bolts that make up the product.


T




James Closs wrote:


> >Are people actually starting to realize that only products have value and

> >not brands?

>

> What absolute rubbish.

>

> Coke

> Pok�mon

> Nike

>

> The value of all these is in the brand, not the product, and there

> are many more.

>

>                                ==============

>

> Where logging on guarantees copping off: http://www.wild5.com

>

>     James Closs   /     t 0171 460 4078    / When the horse

>         Director /     f 0171 460 4081    / dies, get off.

>    bitBull Ltd  / http://www.bitBull.com /



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