RE: UKNM: Jungle Bailout?

[Michael Reidy]

If Coke sold motor oil, the brand would have no value.


Coke sells less drink now than when it sold only what is now called Classic

Coke.


It's heresy in today's madness, I know, but the product makes the brand, not

the other way round.


Otherwise, it's just the emperor's new clothes.


We've turned down 'brand names' with poor products - and never regretted it.


MR



Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



		-----Original Message-----

		From:	John Sullivan [

jpsaspectgroup [dot] co [dot] uk (mailto:jpsaspectgroup [dot] co [dot] uk)

]

		Sent:	Tuesday, September 05, 2000 12:48 PM

		To:

uknmchinwag [dot] com

		Subject:	RE: UKNM: Jungle Bailout?


		A marketing director writes that brands don't have values?

Ook!


		> -----Original Message-----

		> From: Michael Reidy [

michaelbespoke [dot] co [dot] uk (mailto:michaelbespoke [dot] co [dot] uk)

]

		> Sent: 05 September 2000 12:09

		> To:

uknmchinwag [dot] com

		> Subject: RE: UKNM: Jungle Bailout?

		>

		>

		> Are people actually starting to realize that only products

		> have value and

		> not brands?

		>

		> MR


[Sam says: msg chopped]



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