Re: UKNM: Jungle Bailout?

[Justine Koder]

Maybe that's because motor oil has no relevance to Coke's primary

marketplace - now if Coke brought out a Coca-Cola Ice Lolly  brand values

would have a resonance


Of course the product itself is important, but the brand gives the sell, the

premium positioning, the quality associations, the emotion, a rationale for

pricing differentials etc.


Save me from a 'commodity market'


I could go on, but I feel a rant starting


Justine


----------

>

From: Michael Reidy <michaelbespoke [dot] co [dot] uk>

>

To: uknmchinwag [dot] com

>Subject: RE: UKNM: Jungle Bailout?

>Date: Tue, Sep 5, 2000, 1:34 pm

>


> If Coke sold motor oil, the brand would have no value.



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