UKNM: standard ad industry measures / dp for kids

[Ian Tester]

hmmm. . . .


2 quick questions for yous gurus. . .


online ad industry standards. i'm trying to find out exactly how people

measure unique visitors, users and page impressions. the closest definition

i've found for online advertising is a definition from ABC electronic - the

trouble is that it doesn't actually go into enough technical detail to allow

people to configure their servers in an absolutely standard way. hence

depending on the interpretation of a site's server stats (and their set-up),

it seems possible to manipulate these core metrics. . . any thoughts??


data protection & kids. if you're collecting data from under 18s, are there

special legal constaints, or is there simply a voluntary code subscribed to

by the (online) ad industry? any outside-uk perspective on this would be

useful as well. . .


ponder, ponder. . .


i


Ian Tester, Business Accelerator, EMAP Digital

Exmouth House, Pine Street, London EC1R 0LJ, UK

T (020) 7868 7574 M (07880) 557692 E

iantbreathe [dot] com

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