UKNM: ad clickthrough rates

[Ian Tester]

Best stats I've seen on this are from AdKnowledge - although they're

inevitably going to be a little US-biased, they claim to be straight off

Engage's ad servers. . . try the latest report for size - they've also got

historical data. As with all stats, don't take them as gospel!


http://www.engage.com/adknowledge/oar/oar_docs/oar_2ndqtr00.pdf


there's also somoe stuff about post-view behaviour, which is really

interesting. . . when they press released this data they did it with a very

bullish headline, something like "online advertising in *actually alright*

shocker"


;-0


Happy Reading!


i


Ian Tester, Business Accelerator, EMAP Digital

Exmouth House, Pine Street, London EC1R 0LJ, UK

T (020) 7868 7574 M (07880) 557692 E

iantbreathe [dot] com

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