UKNM: Data merging Online & Offline

[aajgray]

Hope you can help with the following:


Company X has collects consumer data via a household questionaire.  For DM

purposes, they wish to learn more about respondents to the questionaire by

encouraging them to go online and interact with a site (content model still

to be determined).


Technology will be employed to track consumer activity on the site which

might indicate for instance that the user was partcularly interested in baby

clothing.  This may be a new piece of information that wasn't provided in

the original questionaire or the user's circumstances might have changed;

particularly if the questionaire was last filled out more than 9 months ago.


Site model would involve users identifying themselves in exchange for the

value of the content provided.


Questions: Can on-site behaviour and any useful data outputs be combined

with the data record from the original questionaire? (remind me of the

Doubleclick episode if need be).  What if we specifically mention to users,

whom we already have a relationship with, that site activity may be recorded

and used to update previous records for marketing activity?  Or do we have

to specifically gain user permissions in each case?


Cheers,


Andy Gray



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com